In order to pick the best server to connect you, you need to decide what you are going to be using the VPN for and then choose a server accordingly. See common uses below:

For Anonymity:

If you are connecting strictly for anonymity, connect to the country and city closest to your location.

To Change Your Location:

If you are connecting in order to hide your actual location, choose a server in the location in which you wish to be identified.

For Fastest Speed:

1) In the VIPRE Internet Shield VPN app, click on the Quick Connect screen

2) Select the Best Available option for the country, city and server settings

3) Click connect to connect to the VPN